UNFOLD

Roles: Identity, Marketing, Motion, and Exhibition

What is design and its role in our lives? How does it affect us? And most importantly: why should you study it? These were the questions we sought to answer through UNFOLD. Learning design starts On the Surface.

I collaborated with Gabriel Alvarez by storyboarding the motion graphics and animating from 00:00–00:13 (intro) and 00:58–1:06 (outro).

Music: Green House—Sanibell

The UNFOLD Team!

Identity

Our team identified three stages that was important for learning about design. I developed a shape for each stage that built upon the previous one, signaling a transition. They are as defined:

Stage 1/ CIRCLE/ On the Surface

Stage 2/ FLOWER/ In the Details

Stage 3/ STAR/ At the Core

Initial Ideations

I initially pitched the idea of "building blocks" which continued to evolve from a grid format into a more organic flowery visual language. It was eventually combined with the exhibition name "UNFOLD" for various designs.

Initial Grid "Building Block" Idea

Pattern Test with new shapes

Draft Poster

Interactive Poster Pitch

Marketing

For our social media promotions, I designed an 18 post run over the course of 5 days, teasing the exhibition and introducing the team involved with making it. I also co-wrote the captions as one of the two copywriters.

Wayfinding

Exhibition & Copywriting

Being the primary writer for the exhibition wall copy, I sought to explain design concepts in terms that related to our everyday experiences in order to connect to our audience of mainly non-designers. I was additionally responsible for the "At the Core" interactions.