Influx

Branding, Product Design, Motion Design

For your Bad and Good days, Influx is a refreshed visualization of feminine hygiene products today. Influx celebrates the ever-changing nature of women’s bodies by equipping them with the right tools for the right flow.

Our Story

Sound: Rebirth by Antithesis, SFX from Freesound

Visual Language

Logo Mark

INFLUX's logo is characterized by one flow with each letter continuously flowing from one end to the other. The mark is constantly "in flux", going from low points to high points, a visual representative of the experience of many.

Each flow is represented by a flux, with the characteristics abstractly tied to how light or heavy a flow might be. The flux patterns may go through limited undulations or extreme ups and downs, reflecting the state of a flow.

Light Flux

This flow is characterized by waves of smaller amplitudes in a limited fashion. It reflects a spotting or light stage.

Steady Flux

This flow introduces a ups, downs, and loops into the mix as the flow increases.

Heavy Flux

This flow sees increased curls and ups and downs. It represents the amount of a heavy flow.